LinkedIn integrates a vertical video feed, mirroring trends seen on TikTok and other social platforms.
- Video posts on LinkedIn have increased by 36% in the past year, highlighting growing user interest.
- New tools enhance the user experience, including improved search functionality and advanced analytics.
- The platform aims to compete with TikTok and similar networks to attract more users and advertisers.
LinkedIn Embraces Vertical Video with a TikTok-Inspired Experience
LinkedIn continues to evolve, adapting to emerging digital content trends. Its latest move focuses on vertical videos, following the success of platforms like TikTok, Instagram Reels, and YouTube Shorts. By introducing this format, LinkedIn aims to enhance user engagement and make audiovisual content more accessible for professionals.
This shift aligns with the increasing demand for dynamic, easy-to-consume content. Over the past year, video posts on LinkedIn have surged by 36%, demonstrating that professionals are leveraging this medium to share insights, build their personal brand, and foster professional connections.
A More Intuitive Video Feed
The new vertical video feed initially launched on mobile and is now available on the desktop version. Users can now seamlessly explore video content by swiping or clicking—similar to the experience on TikTok—allowing for uninterrupted browsing.
LinkedIn Joins the Short-Form Video Movement
Related Article: LinkedIn Users Can Now Add Short Videos to Their Feed
While the feature is still being refined, LinkedIn is actively testing enhancements based on user feedback to improve navigation and content discovery.
Greater Visibility for Content Creators
To support creators, LinkedIn has introduced several improvements designed to boost engagement. Users can now view a creator’s profile without leaving the video, making it easier to interact and establish professional connections.
Additionally, the platform has made the “Follow” button more prominent, encouraging users to stay updated with content from their preferred creators.
Videos Now Appear in Search Results
LinkedIn’s algorithm now prioritizes videos in search results. When users look up specific topics, videos will appear in a carousel alongside traditional text-based links. This change aims to increase video exposure and further integrate multimedia content into the platform.
Advanced Analytics for Creators
For professionals and content creators, LinkedIn has introduced new analytics tools to track video performance. Metrics such as average watch time are now available, allowing users to fine-tune their content strategies based on audience engagement.
These updates signal LinkedIn’s commitment to enhancing video-based content, with further developments expected in the coming months.
LinkedIn’s Strategy to Expand Its User Base
The rise of video content aligns with LinkedIn’s broader strategy to attract more users and advertisers. Over the past year, premium subscriptions have generated more than $2 billion in revenue, contributing to increased platform activity.
Last modified: February 22, 2025